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I created a task flow to understand the steps the user would take in order to sign-up.
Research states that couples typically seek marriage counseling for the fist time at age 43 for men and 42 for women. On average, these couples have been married for 8.5 years, and have at least one child. 79% of first-time-counseling-seekers are white men, and 76% are white women. The average income of these couples is 60k per year.
Atkins, David & Yi, Jean & Christensen, Andrew. (2005). Infidelity in Couples Seeking Marital Therapy.. Journal of family psychology : JFP : journal of the Division of Family Psychology of the American Psychological Association (Division 43). 19. 470-3. 10.1037/0893-3200.19.3.470.
With the goals of the personas in mind, I created a low fidelity mockup of the site. Specifically, I outlined the steps it would take to sign-up for the course.
I created high fidelity mockups and prototyped them in order to conduct user tests and present the site to stakeholders.
I conducted user tests to find out how easy it was to sign-up for a course. Many users reported feeling frustrated because of the small font size and the lack of clear CTA’s. Based on this feedback, I increased the font size and rearranged where the CTA buttons were on the site.
Homepage mock-up before user testing
Homepage mock-up after user testing.
Included clear CTA buttons & increased font size.
I created a task flow to understand the steps the user would take in order to sign-up.
Research states that couples typically seek marriage counseling for the fist time at age 43 for men and 42 for women. On average, these couples have been married for 8.5 years, and have at least one child. 79% of first-time-counseling-seekers are white men, and 76% are white women. The average income of these couples is 60k per year.
Atkins, David & Yi, Jean & Christensen, Andrew. (2005). Infidelity in Couples Seeking Marital Therapy.. Journal of family psychology : JFP : journal of the Division of Family Psychology of the American Psychological Association (Division 43). 19. 470-3. 10.1037/0893-3200.19.3.470.
With the goals of the personas in mind, I created a low fidelity mockup of the site. Specifically, I outlined the steps it would take to sign-up for the course.
I created high fidelity mockups and prototyped them in order to conduct user tests and present the site to stakeholders.
I conducted user tests to find out how easy it was to sign-up for a course. Many users reported feeling frustrated because of the small font size and the lack of clear CTA’s. Based on this feedback, I increased the font size and rearranged where the CTA buttons were on the site.
Homepage mock-up before user testing
Homepage mock-up after user testing.
Included clear CTA buttons & increased font size.
I created social media ads targeted at men to encourage husbands sign up for the course because they are less likely to seek out counseling on their own.
The website launched in January of 2021. The client has already had great success selling the course and exceeded their internal benchmark twofold. The website currently ranks second on Google’s search results for the target keywords.
I created social media ads targeted at men to encourage husbands sign up for the course because they are less likely to seek out counseling on their own.
The website launched in January of 2021. The client has already had great success selling the course and exceeded their internal benchmark twofold. The website currently ranks second on Google’s search results for the target keywords.
